(Re-) inventing the mall. Build to sell ​​in the 21st century

The new 21st century shopping centers reinvent themselves as experiential destinations. Integrating technology, they offer immersive experiences, augmented reality and personalization. They focus on sustainability, with ecoamigable designs and compromised brands. Digital connectivity and integration of online services expand the purchase experience. These centers seek not only to sell products, but to create communities, promoting a more comprehensive and attractive approach to current generations.