19-21 MARCH 2024 | IFEMA MADRID

New Resorts, High-End housing and the role of industrialization

Wed 20 Mar | 15:30 - 16:15

The intention of this session is to create an understanding between architecture as an experimental science and manufacturing as an executing and defining process of a product called housing. Many say that the innovation that is carried out in architecture is created by manufacturers. And this session must echo the constructive elements that come from the industry but have been, in turn developed by architects and designers. One more scope that makes the same “Claim” or rebuild slogan this year: accelerate the transformation of construction as the basis of the continuous improvement of our buildings.

Speakers
Txema García Ballester

Txema García Ballester

CEO

Balzar Arquitectos (Stalart)

Jose Girbes López

Jose Girbes López

Projects Division Director

Peronda

Pablo Elvira

Pablo Elvira

Commercial Director

Porcelanosa Offsite

Moderators
David Tur Soler

David Tur Soler

CEO

dtscreativo