Back to agenda Leadership BIG + GOE Basque Culinary Center Thu 21 Mar | 13:00 - 14:00 MAIN AUDITORIUM SIKA Premium VIP Pass Retail 4.0 redefines the shopping experience. Integrating technologies such as IoT, AI and augmented reality, customize interactions. Advanced analytics promotes inventory strategies and prices. Omnichannel offers consistency between platforms. Automation speeds up processes and sustainability guides decisions. Retail 4.0 fuses the physical and digital to create immersive, efficient and adapted experiences to the expectations of the current consumer. Speakers Paz Simón Quijera Operations Director Basque Culinary Center João Albuquerque Partner Bjarke Ingels Group Barcelona