Juan Manuel Rojas is the founder and director of Hombre de Piedra Arquitectos. They pay special attention to user experience, carefully considering technological and environmental aspects. They are a benchmark in streamlining processes to improve the viability and quality of buildings and, therefore, in the development of industrialized architecture. He holds a PhD from the University of Seville and is a professor of Architectural History an Theory at the School of Architecture of Seville.
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