Branded Hotels, Branded Residences

Branded Residences are privately owned luxury properties (apartments or villas) legally associated with a prestigious brand, usually hotel (such as Four Seasons, Marriott or Mandarin Oriental), which offer 5-star hotel-type services. They combine the exclusivity of their own home with amenities such as 24-hour concierge, security, spa and cleaning. The owner has access to “a la carte” or included hotel services, such as housekeeping, security, concierge, and maintenance. As a result, they tend to fetch premium prices (up to 37% or more, depending on the market) due to brand trust, high-end design, and prestige. In addition to hotel chains, other luxury brands such as automobiles (Bentley) or fashion (Versace) are also associated for these properties. These properties are ideal for buyers looking for a hassle-free living experience and luxury amenities, either as a second home or investment. Let’s analyze them.