Todos los Ponentes Speaker Borja Berna Orts Cargo: Socio. Director Creativo Empresa: CuldeSac Borja Berna, architect from Polytechnic University of Valencia and partner of CULDESAC since 2021, stands out for his innovative approach to retail & hospitality architecture. As creative director, Borja has led the rehabilitation of the WOW Concept Serrano,52 building in Madrid and has collaborated with brands such as Berksha, Tous and El Corte Inglés, redefining their architectural identities. Sessions Thu 21 Mar 16:15 - 17:00 MAIN AUDITORIUM SIKA Premium VIP Pass Foro RetailPromociónProyecto+0 (Re-)inventando el Centro Comercial. Construir para vender en el siglo XXI