Back to agenda How to save the Commercial Architecture sector Tue 21 Sep | 13:00 - 14:00 During the second day of the congress dedicated to the Retail Vertical, the role of the construction sector in its transformation will be analysed. The digitalisation of spaces, products, uses and journeys of customers and users must enable a new infrastructure that is totally different from the usual one. Understanding the architectural project of Retail 4.0 is different from understanding Retail until now.