Magazines, BIM platforms, seminars, conferences … enter our living space explaining what a material is, describing it in 3 dimensions and providing new installation solutions, sustainability criteria or even interaction with other materials and systems. In addition, topics such as those related to health and safety, fire, risk elimination, placement … are not common.

This fact forces us to use new ways to communicate how they are used and to simulate what they generate in our work. Mass media or physical elements, interactive media or only emitters, text and images or 3D, paper catalogs or BIM elements, information media or better contracting …? We will talk about how to reach prescribers and technicians effectively and innovatively .