24-26 MARCH 2026 | IFEMA MADRID

Industrialization Challenge

Thu 24 Apr | 15:30 - 18:00

The objective of the Challenge is to promote industrialized construction in the building sector. In this forum, companies that offer solutions in industrialized construction will make a presentation in pitch format that will revolve around innovation and the advantages of their construction system, in order to bring companies of materials, solutions and industrialized systems closer to developers and construction companies. With industrialized construction, one more step is taken towards the transformation of the sector, and it is presented as a solution to meet demand in the most competitive and efficient way possible. An alternative to traditional construction that uses innovative processes and techniques, characterized by the production of modules and components in an industrial environment for subsequent transportation and assembly at the final location.

15:30h 

15:35h Molins

15:40h Baublock

15:45h Treehod

15:50h 011h

16:05h Stalart

16:10h Thermochip

16:30h Tabihaus

16:40h Multipanel

16:45h Recense

17:00h Componentes y Unidades

17:05h Lignum Tech

17:30h Aliaxis

17:40h Starmodul

17:50h Riventi

Speakers
Juan Luis Valderrábano

Juan Luis Valderrábano

Porcelanosa Offsite

Juan Luis Vázquez Castillo

Juan Luis Vázquez Castillo

Industrialized Construction Commercial

Saint-Gobain

Antonio Masian

Antonio Masian

Dtor. Técnico en Strong Forms

Grupo Alumed

Alberto Fransitorra Márquez

Alberto Fransitorra Márquez

Head of Operations

011h

Tamara González

Tamara González

Design Manager

Multipanel

José Manuel García Bailón

José Manuel García Bailón

Key Account Manager Iberia

Aliaxis

Diana Torres Gómez

Diana Torres Gómez

Componentes y Unidades

Rodrigo Martínez-Garrido Martínez

Rodrigo Martínez-Garrido Martínez

Architect / CEO

Cronotectura Steel Framing

Juan Arazo Rodríguez

Juan Arazo Rodríguez

Recruitment and studies manager

Lignum Tech

Matthieu Filiol

Matthieu Filiol

Business Development Manager

Hormipresa

Juan Manuel Martínez

Juan Manuel Martínez

Director Comercial

Cerámica Millas

Guillermo Rilova de la Hera

Guillermo Rilova de la Hera

Managing Director

Riventi Fachadas Estructurales

Miguel Ángel Santos Callejo

Miguel Ángel Santos Callejo

Building business Director

Molins

Jacinto Seguí

Jacinto Seguí

Collaborative Developmemt Director

Finsa

Ferran Urgellés

Ferran Urgellés

Supply Chain & Construction Manager

Woodea

Arturo Chulilla

Arturo Chulilla

Commercial Director

Treehood

Patricia Sánchez Gutiérrez

Patricia Sánchez Gutiérrez

Head of Specification

Thermochip