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Are we building the future or replicating the past? A critical analysis of industrialization - REBUILD
24-26 MARCH 2026 | IFEMA MADRID

Are we building the future or replicating the past? A critical analysis of industrialization

Thu 24 Apr | 09:45 - 10:30

Critical analysis table on industrialized construction, a methodology that promises to revolutionize the sector, organized by Industrialized Construction – Interempresas Media, where the following will be discussed: Advantages and disadvantages: The benefits of industrialized construction will be explored, such as cost reduction, greater efficiency and the smallest environmental footprint. However, challenges will also be brought to the table, such as lack of flexibility and difficulty adapting to unique projects. Innovation vs. tradition: It will be debated whether industrialized construction represents a true innovation or if it is simply a replication of past models. The importance of finding a balance between efficiency and creativity will be explored. Sustainability and future: The role of industrialized construction in building a more sustainable future will be discussed. Future trends and emerging technologies that could transform the sector will be analyzed.

Speakers
Eulalia Figuerola

Eulalia Figuerola

Development and content manager

GBCe

Pablo Sáiz Sánchez

Pablo Sáiz Sánchez

Chief Architectural Officer

Woodea

Begoña López Ferrer

Begoña López Ferrer

CEO

Componentes y Unidades Constructivas

Ignasi Pérez Arnal

Ignasi Pérez Arnal

Director del Congreso de Arquitectura Avanzada y Construcción 4.0

REBUILD

Moderators
Mònica Escolà Minguez

Mònica Escolà Minguez

Head of content and journalist

Construcción Industrializada e iArqco