During the congress sessions are dedicated to housing and office buildings, including hospital complexes and the Retail sector. But we could not stop dedicating a vertical session to analyze the most active sectors at the moment within the architectural sector. Two building typologies mark the function of most of the projects that large architectural firms have on their tables: hotels and shopping centers. And both have radicalized their urban and architectural message. Disseminate best practices and learnings from experts through their most interesting projects is the objective of this session.