Matt Heusch is French-German and has been a native of Madrid for 25 years. He started his career in marketing and sales at FMCG companies such as L’Oréal and Heineken. Since 2010 he has built several startups from scratch and sold 3. He has been Managing Director of Zubi Labs, the impact startup studio founded by Iker Marcaide, the first Spaniard to reach the Nasdaq, taking the step to lead Woltea this year. Zubi Labs has several construction tech startups such as Woltea, Woodea and CoCircular. Matt is also a professor at IE Business School.