21 - 23 SEPTEMBER 2021
MADRID - IFEMA

The old paradigm based on creativity, being a generalist, having the luck of “buy from me”, working locally and in a workshop or studio format, we now move to a new paradigm based on innovation, being a specialist, having the mission of “I sell myself”, working in a global environment and in a business format. Four real cases will help us to review this model change.

Speakers

Patricio Martínez Gonzalez

Patricio Martínez Gonzalez

Founder

PMMT _Forward Thinking Healthcare Architecture

Mohamed Adib

Mohamed Adib

Partner

INTERCON

Juan Trias de Bes

Juan Trias de Bes

Partner director

TDB Arquitectura

Corina Tanasescu

Corina Tanasescu

Architect - Project Director

Alonso Balaguer Associated Architects

Moderated by:

Elena Orteu Giménez

Elena Orteu Giménez

Managing Partner

Search & Drive management consultants