26 - 28 APRIL 2022
MADRID - IFEMA
  • 22/09/2021
  • 11:00 - 12:00
  • Auditorium BAUBLOCK
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It has been demonstrated that the micro-organisation of the agents that make up the life cycle of a construction project generates a fragile environment, an environment more for survival than for productivity.

The lack of economic incentives, excessive payment deadlines -even outside the law-, tenders -where reckless underbidding is still allowed-… generate a context contrary to that of an efficient entrepreneurial ecosystem.

We must obtain reasonable profits for our activity instead of entering a “rat race” where we must take on new jobs that do not generate dividends, but generate a continuity of work.

At the same time, we find ourselves in a sector with minimal impact in terms of exports.

But let’s go to “Mission Impossible”, and try to transform our activity into an activity marked by good productivity and numbers that also allow reinvestment, growth, research and development, etc.

We can’t say no!

Speakers

Miguel Hernández

Miguel Hernández

Director

SoftwareONE | MTWO

Victor Medina

Victor Medina

Co Founder

leMoBba Architects & Designers

Roberto Molinos

Roberto Molinos

Director de BuildTech

IE School of Architecture & Design

Moderated by:

Jordi Ludevid

Jordi Ludevid

Former President CSCAE and UP

COAC