16-18 MARCH 2027 | IFEMA MADRID

Green in hospitality spaces

Tue 24 Mar | 10:45 - 11:30

The global hotel landscape is undergoing a seismic shift, driven by new demands for sustainability, technology, and personalized experiences. In this context, hostels (modern youth hostels) have ceased to be just a “cheap” option to become a hybrid, social and design alternative, often called “poshtel” (posh + hostel), which competes directly with mid-range and even high-end hotels. From Hostel to “Poshtel” means that the perception of hostels has changed from basic, shared places to boutique accommodation. The new hostels stand out for their careful, modern and welcoming design, often rehabilitating historic buildings in urban centers hybridizing the Private with the Shared. Modern hostels offer a mix of high-quality shared dorms (with privacy curtains, reading lights, and individual plugs) and private rooms with their own bathrooms, similar to a boutique hotel. Extreme cleanliness, security (electronic keys) and additional services such as co-working, equipped kitchens, busy bars and terraces are prioritized. And all to achieve the Social Factor, the “Experience”. Designed for travelers to interact in common areas such as lounges, shared kitchens, and activities organized for the new Digital Nomads. They have become the preferred accommodation for digital nomads looking for workspaces (“coworking”) and a community, balancing professional and social life. According to industry reports, investment in hostels is growing and adapting to the new priorities of Digital Operability with the implementation of AI, automation and data-driven management (BIM) to improve efficiency and personalization, Sustainability and Authenticity with the incorporation of natural elements, waste management and a focus on “human luxury” and authentic local experiences.

Speakers
Jeffrey Brock

Jeffrey Brock

Founding Partner

Moneo Brock

Gabriel Pérez Luque

Gabriel Pérez Luque

Universitat de Lleida

Moderator
Jorge Serrano Jurado

Jorge Serrano Jurado

Secretary General

Woow Hub