Cities based on events - REBUILD
19 - 21 MARCH 2024
IFEMA - MADRID
  • 28/03/2023
  • 10:45 - 11:30
  • Auditorium LIGNUM TECH
  • Premium VIP Pass
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The “INSTANTANEOUS CITY”, that is, the one that emerges from exploring the relationship between major cultural events and urban planning strategies, their impact on the landscape, the economy and local culture, is a concept that is being revived. The impact of sporting or cultural events on cities is a great opportunity to reclaim the dimension that has been too often overlooked: we live in a mass media and globalized era where the internet and the media have acquired a fundamental role in social, political and economic development. The benefits of sporting events are so uncritically assumed that there seems to be no need to plan, manage or evaluate these positive effects. Few cities have a strategy or clear criteria when organizing or hosting sporting and cultural events…

Speakers

Xavi Calvo

Xavi Calvo

CEO

València Capital Mundial del Diseño 2022

Marisa Santamaría

Marisa Santamaría

Founder and Director

Global Innovation Trends Unit

Luis Barrero

Luis Barrero

Partner

Urban Networks

Jorge Mañas

Jorge Mañas

CEO

TAG a+m

Introduced by:

Carlos Juan Tejada Gómez de Segura

Carlos Juan Tejada Gómez de Segura

Director

CT Arquitecto Asesor